With a goal of showcasing local businesses and helping them drive business and gain visibility, I assisted in developing and executing a social media strategy for the ‘Crave the Heights’ campaign, a dine-out event in Burnaby Heights featuring limited-time food specials from local restaurants.

This included creating food content to showcase the featured menu items for each restaurant, reaching out to local influencer and bloggers to help create buzz on social, writing press releases to Daily Hive/Dished Vancouver, Burnaby Now, and Vancouver Is Awesome, as well as running social media giveaways as a part of creating buzz and engagement during the campaign.